Unremarked Corners of Social Media: Substack Notes Edition

It’s been about 5 months since Substack introduced Substack Notes. Some Googling to refresh my memory regarding the timing of the announcement and the impact surfaced articles like this Guardian piece that detailed Elon Musk’s petty response to the launch of a (much smaller) competitor to Twitter. The shenanigans regarding blocked links, searches, and false “unsafe link” warnings have long since ended. An alert from one of the Substackers I follow prompted me to look at the service after some time away.

Here’s my Substack profile:

I wasn’t sure what the Claim Your Handle thing was about, so I clicked through to see:

Instead of the suggested handle, I went with the one I’m increasing using on all social media (and this website):

The Notes feature itself is nicely laid out, making it easy to see your “restacks”, original notes, replies, and other engagement from the Substack community. I only follow a few writers here, and I suppose Notes makes engagement easier. But it’s such a small audience it’s pretty easy to see why Substackers came to rely on Twitter so much to drive engagement with their pieces. It might not even be fair to Substack Notes to call it a social media option. I definitely could see engaging with Substack Notes more if I had a Substack newsletter, but I don’t write long enough or consistently enough for that to make sense (I also prefer to own my words, hence the choice to maintain this blog rather than let any one social media option own them).

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